Designer Profile: Juliet Korver
Product & Design Director
Being an athlete is a journey. It’s something that anybody can be. I compete. But the competition is not what drives me. It’s the everyday choices that I make with intention that defines me as an athlete. I spend hours planning, training, competing, recovering and repeating. That influences my design because I know what I need to be at my best.
Athletes need more than just gear to train in. We’re looking at everything they need to succeed.
Athletes around the world depend on us for what they need to get to where they are going. Which is great. But I want us to inspire the people who don’t see themselves as athletes just because they don’t compete. That would be a win for me.